Goal & Challenge
Address the challenge of comparing prices and options in Cambodia, where consumers and businesses often struggle to find the best deals across insurance, telecom, and other services.
Approach & Process
We built a Next.js comparison platform that aggregates vendor offers, provides transparent side-by-side views, and focuses on local categories. Design prioritizes mobile-first UX, search, and filters. Launch phase focuses on core categories with regular data refresh cycles.
Outcome & Results
CambodiaChoice.com is launching in 2025. Early feedback from test users indicates strong demand for insurance and telecom comparison. The platform is designed to scale as we add more categories and partners.
Lessons Learned
- Local price data requires relationships with providers—partner onboarding is critical.
- Comparison UX must balance information density with simplicity.
- Launching with a narrow category focus helps validate before scaling.